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Other Options - Sales Tools
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Included with our Fundcraft Cookbook Publishing Program marketing and supply kit, you will receive our free cookbook marketing guide with tips and tools to help with the cookbook sales phase of your fundraising program. We also offer a number of For Pennies MoreTM sales tools, such as shipping boxes and counter displays, etc.
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Free web advertising 
Thousands of Fundcraft customers are selling their cookbook on the largest cooking site on the web at www.cookbooks.com. Fundcraft has combined the old fashioned idea of advertising with the latest electronic technology to help customers sell their cookbooks. After the cookbook is printed, your group can post information about your book to the internet site for international sales. All money from cookbook sales goes directly to the group. Cookbooks.com is the largest cooking site on the web with over 100,000 visitors per day and many free features to draw cooking enthusiasts from around the world.
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Fundcraft marketing guide
Fundcraft provides a free marketing guide that will lead your committee through a professionally-planned marketing and sales program. Fundcraft also provides many free items that will help guarantee that your books sell. A number of the free marketing tools can be downloaded from our web site or printed from the Get Cooking With Fundcraft CD. The marketing kit can be ordered by returning the supply request card.
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Posters
Free full-color posters are provided to advertise your cookbook in your community. The Fundcraft marketing kit includes five posters. Additional posters can be requested by calling 1-800-853-1363.
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Gift certificates
Gift certificates are a great way to pre-sell your cookbooks and
are also handy if the books will not be completed in time for a specific holiday or other special event. Gift certificates are available upon request by calling 1-800-853-1363.
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Advance sale coupon
Many groups, especially schools, pre-sell their cookbooks before printing. You can get an idea of how many books to order from a pre-sales campaign. Coupons feature an attached receipt to allow you to keep track of the pre-sales. When the books arrive, simply deliver a copy to your customers. Advance sale coupons are available upon request by calling 1-800-853-1363.
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Sample News Release
Fundcraft has drafted a sample news release that can be downloaded from our cooking site at download center. We recommend that you mail the news release, along with a photo of your committee and any information you may have about your group, to every news media in your area advertising the arrival of your beautiful cookbook.
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Shipping boxes, shipping envelopes and counter display boxes 
Many customers ship their cookbooks around the country, and often have trouble locating just the right box for the book. Fundcraft provides shipping
boxes that hold two or three average cookbooks for mail order sales. (Not compatible with 3-Ring notebooks)
Shipping a single book can be a problem and padded envelopes sometimes are expensive in small quantities. Our padded envelopes will hold a single standard soft cover cookbook, but are not large enough for the three-ring binder. The envelopes are available in lots of 25. (Not compatible with 3-Ring notebooks)
Local merchant stores are excellent locations to sell or advertise personalized cookbooks. Fundcraft can provide counter display boxes which are an attractive way to show off your cookbook. The number of books that can be displayed in each box depends on the number of pages and the binding style. (Not compatible with 3-Ring notebooks)
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Copyright © 2004 Fundcraft Publishing All rights reserved
P.O. Box 340, 410 Highway 72 W
Collierville, TN 38027
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