Sell advertising space in your cookbook to local merchants and raise extra profits for your cookbook fundraising drive.

The Advertising Phase Leader should select 2 or 3 members from the organization who like selling and meeting the public.

Helpful Hints:

Set times to start advertising sales and a date to stop all local sales.

Divide the town up into sections, with each person responsible for an area.

Make a list of all merchants who run ads in local newspapers and yellow pages.

 

Assign each salesperson several merchants to contact. Make use of the advertising contact sheet.

Phase Leader should check each salesperson's advertising contact sheet daily.

The Advertising Phase Leader should decide on a price to charge for full page, half page, third page, fourth page, sixth page, eighth page ads, and Booster ads. Each salesperson should be given a sheet with sample ad sizes and prices.

A special bank account should be opened for the cookbook fundraising drive and all advertising money collected should be deposited into the account on a daily basis.

Each salesperson should have plenty of advertising receipt forms.

Each salesperson should contact their assigned merchants and explain the project and what the profits are to be used for. The merchant should be shown a sample of the cookbook ads. Some groups offer merchants a free copy of the cookbook when they advertise. Be sure to explain to the merchant that cookbook advertising is very wise because the books will be used by his customers for many years.

Let the merchants help design their ad. A business card or letterhead is usually helpful if the merchant wants Fundcraft to lay out their ad.

Make sure the copy the merchant gives you will fit into the space he buys. Do not try to jam a full page of copy into a 1/4 page ad.

Leave a copy of the advertising receipt with the merchant.

The Phase Leader should check each ad for correct spelling and make sure each address for each merchant is correct. If there is any question, the merchant should be contacted.

Ads should be grouped by size to determine number of advertising pages sold.

When the advertising campaign is complete and all ads have been checked: The ads, along with the receipt, and logo or business cards should be placed with the Ad Recap Form.

The last step of the advertising campaign is to complete the recap form with the number of ad pages and submit the envelope with your other material to Fundcraft. A typed list of advertisers and their ad size may be submitted so we can double check spelling and ad size.