HELPFUL TIPS

HELPFUL TIPS
SET REASONABLE AD PRICES

Fundcraft recommends the following prices to charge merchants.

Full Page.........................$95.00
Half Page.........................$50.00
Third Page.......................$40.00
Fourth Page.....................$30.00
Sixth Page................. ......$20.00
Eighth Page......................$15.00
Booster.............................$10.50

These are just suggested prices. Your committee should decide what amount to charge based on local newspaper and other advertising media in your area. Remember, your group keeps all the money collected from the ad sales campaign except for the small minimum per page printing charge.

SELECT BENEFIT OR PROJECT

Many merchants will place larger ads if they know that the profits from your fund raising cookbook project are to be used in the community. Tell the merchants that the advertising is tax deductible and that your group is using the profits from the sale of the books for a community project.

CALL ON EVERY MERCHANT

Don't neglect even the smallest merchant. Every $10.50 booster ad helps your project and spreads goodwill throughout your community.

PICK A GOOD SALES DATE

Many merchants are rushed on Mondays and Saturdays. Plan to contact the merchants during the middle of the week when they aren't quite as rushed.

"IT PAYS TO ADVERTISE"

Any time a merchant says that advertising is not worthwhile, it's probably because he does not understand about the project. Advertising in your cookbook will give the merchant dollar for dollar what he spends - because it is....
PERMANENT - It is not an ad that will appear only once and then be thrown away as in a newspaper, it will be seen many times over a period of years. Repetition is what counts to the advertiser and his ad will be seen every time the book is used.
APPRECIATED BY THE ORGANIZATION - The organization appreciates every ad. You are proud of the cookbook. It signifies to all that your group is active, outstanding and well respected in the merchants area. Organizations appreciate their publications, which are made possible by the merchants cooperation, and show their appreciation by trading with the merchants who advertise with them, every day of the year and year after year, saying "Back these merchants - they backed us."
ATTRACTIVELY DISPLAYED - Many advertisers across the nation refuse to advertise in certain magazines because they do not have the prestige or are not attractive. It would cheapen their product to advertise in cheap or poorly publicized magazines. Your cookbook is an attractive, prestigious publication. It is locally sponsored for a local benefit and local circulation. The ad is worth many times the cost to the merchant.

SUBMIT ONLY CLEAR ADVERTISING COPY

The very best copy to submit for publication is a merchant's business card or yellow page ad. (They should be on white paper.) Attach this to the ad form and mark the size wanted and location on the back. Be careful not to staple or tape over the copy.
Check and recheck for accuracy. Mark each ad for size, price and space. Even check the copy a merchant prepares for you (we have had merchants spell their own names wrong) for accuracy while you can, locally. If there is an error, we will not know it, but merchants will when they see their ad in print.
Fundcraft does all the professional ad layout and typesetting free of charge; however, make sure that if a merchant wants his ad in a certain format that you sketch a rough layout on the back of the ad form, so we can keep the same layout format in the book. Do not over-sell too much copy for a small ad space. Only the name of the merchant and address should go in a small Sixth Page or Eighth Page Ad. More material makes the ad appear crowded.

LINES OF COPY PER AD SIZE

Third Page Ad - Maximum 10 lines of copy
Fourth Page Ad - Maximum 8 lines of copy
Sixth Page Ad - Maximum 6 lines of copy
Eighth Page Ad - Maximum 4 lines of copy

RECEIPT TO EVERY MERCHANT

The receipt you furnish the merchant is the bottom part of the ad layout form. Fill out all the information, cut off the bottom half and give it to the merchant as his receipt. If the merchant requests a certain location on the page or special layout, sketch it on the back of the form to be returned to Fundcraft. Also write on the layout any special instructions. Please print all ad copy.
All ad receipts should be placed back into the ad envelope and mailed to Fundcraft with the other material for your book.

LOCATION OF AD IN THE BOOK

If the advertiser requests a certain location for his ad in the book, please make a notation to that effect on the ad form. We will do everything possible to satisfy their request. All inside front cover or back cover ads should be plainly marked.

AD RE-CAP SHEET

Be sure to print and complete the ad re-cap form. This information tells us how many ads your book will have and a way to double check against the submitted layout sheets to make sure we don't leave out any ads.

HELPFUL TIPS
SET REASONABLE AD PRICES

Fundcraft recommends the following prices to charge merchants.

Full Page.........................$95.00
Half Page.........................$50.00
Third Page.......................$40.00
Fourth Page.....................$30.00
Sixth Page................. ......$20.00
Eighth Page......................$15.00
Booster.............................$10.50

These are just suggested prices. Your committee should decide what amount to charge based on local newspaper and other advertising media in your area. Remember, your group keeps all the money collected from the ad sales campaign except for the small minimum per page printing charge.

SELECT BENEFIT OR PROJECT

Many merchants will place larger ads if they know that the profits from your fund raising cookbook project are to be used in the community. Tell the merchants that the advertising is tax deductible and that your group is using the profits from the sale of the books for a community project.

CALL ON EVERY MERCHANT

Don't neglect even the smallest merchant. Every $10.50 booster ad helps your project and spreads goodwill throughout your community.

PICK A GOOD SALES DATE

Many merchants are rushed on Mondays and Saturdays. Plan to contact the merchants during the middle of the week when they aren't quite as rushed.

"IT PAYS TO ADVERTISE"

Any time a merchant says that advertising is not worthwhile, it's probably because he does not understand about the project. Advertising in your cookbook will give the merchant dollar for dollar what he spends - because it is....
PERMANENT - It is not an ad that will appear only once and then be thrown away as in a newspaper, it will be seen many times over a period of years. Repetition is what counts to the advertiser and his ad will be seen every time the book is used.
APPRECIATED BY THE ORGANIZATION - The organization appreciates every ad. You are proud of the cookbook. It signifies to all that your group is active, outstanding and well respected in the merchants area. Organizations appreciate their publications, which are made possible by the merchants cooperation, and show their appreciation by trading with the merchants who advertise with them, every day of the year and year after year, saying "Back these merchants - they backed us."
ATTRACTIVELY DISPLAYED - Many advertisers across the nation refuse to advertise in certain magazines because they do not have the prestige or are not attractive. It would cheapen their product to advertise in cheap or poorly publicized magazines. Your cookbook is an attractive, prestigious publication. It is locally sponsored for a local benefit and local circulation. The ad is worth many times the cost to the merchant.

SUBMIT ONLY CLEAR ADVERTISING COPY

The very best copy to submit for publication is a merchant's business card or yellow page ad. (They should be on white paper.) Attach this to the ad form and mark the size wanted and location on the back. Be careful not to staple or tape over the copy.
Check and recheck for accuracy. Mark each ad for size, price and space. Even check the copy a merchant prepares for you (we have had merchants spell their own names wrong) for accuracy while you can, locally. If there is an error, we will not know it, but merchants will when they see their ad in print.
Fundcraft does all the professional ad layout and typesetting free of charge; however, make sure that if a merchant wants his ad in a certain format that you sketch a rough layout on the back of the ad form, so we can keep the same layout format in the book. Do not over-sell too much copy for a small ad space. Only the name of the merchant and address should go in a small Sixth Page or Eighth Page Ad. More material makes the ad appear crowded.

LINES OF COPY PER AD SIZE

Third Page Ad - Maximum 10 lines of copy
Fourth Page Ad - Maximum 8 lines of copy
Sixth Page Ad - Maximum 6 lines of copy
Eighth Page Ad - Maximum 4 lines of copy

RECEIPT TO EVERY MERCHANT

The receipt you furnish the merchant is the bottom part of the ad layout form. Fill out all the information, cut off the bottom half and give it to the merchant as his receipt. If the merchant requests a certain location on the page or special layout, sketch it on the back of the form to be returned to Fundcraft. Also write on the layout any special instructions. Please print all ad copy.
All ad receipts should be placed back into the ad envelope and mailed to Fundcraft with the other material for your book.

LOCATION OF AD IN THE BOOK

If the advertiser requests a certain location for his ad in the book, please make a notation to that effect on the ad form. We will do everything possible to satisfy their request. All inside front cover or back cover ads should be plainly marked.

AD RE-CAP SHEET

Be sure to print and complete the ad re-cap form. This information tells us how many ads your book will have and a way to double check against the submitted layout sheets to make sure we don't leave out any ads.