Free Web Advertising Thousands of Fundcraft customers are selling their cookbook on the largest cooking site on the web at www.cookbooks.com. Fundcraft Publishing (cookbook publishing company) has combined the old fashioned idea of advertising with the latest electronic technology to help customers sell their cookbooks. After the cookbook is printed, your group can post information about your book to the internet site for international sales. All money from cookbook sales goes directly to the group. This is free web advertising for you or your group. Cookbooks.comis the largest cooking site on the web with over 100,000 visitors each weekand many free features to draw cooking enthusiasts from around the world.
Fundcraft Marketing Guide Fundcraft provides a free marketing guide that will lead your committee through a professionally-planned marketing and sales program. Fundcraft also provides many free items that will help guarantee that your books sell. A number of the free marketing tools can be downloaded from our web site or printed from the Get Cooking With Fundcraft CD. The marketing kit can be ordered by returning the supply request card.
Posters Free full-color posters are provided to advertise your cookbook in your community. The Fundcraft marketing kit includes five posters. Additional posters can be requested, for an additional charge by calling
Gift Certificates Gift certificates are a great way to pre-sell your cookbooks and are also handy if the books will not be completed in time for a specific holiday or other special event. Gift certificates are available upon request by calling1-800-853-1363.
Advance Sale Coupon Many groups, especially schools, pre-sell their cookbooks before printing. You can get an idea of how many books to order from a pre-sales campaign. Coupons feature an attached receipt to allow you to keep track of the pre-sales. When the books arrive, simply deliver a copy to your customers. Advance sale coupons are available upon request by calling 1-800-853-1363.
Sample News Release Fundcraft has drafted a sample news release that can be downloaded from our cooking site on this link.
(download center) We recommend that you mail the news release, along with a photo of your committee and any information you may have about your group, to every news media in your area advertising the arrival of your beautiful cookbook.
Local Merchant Stores Local merchant stores are excellent locations to sell or advertise personalized cookbooks. Fundcraft can provide counter display boxes which are an attractive way to show off your cookbook. The number of books that can be displayed in each box depends on the number of pages and the binding style.(Not compatible with 3-Ring notebooks)